• "Betsy played a pivotal role in my confidence, development and delivery as a personal trainer when I first began working at the Y in 2016. She always cheered me on and was an incredible mentor and someone I still look up to a decade later. "

    —Taylor T., trained by Betsy as personal trainer and water fitness instructor, now Head Operations Assistant

  • "I appreciate you seeing the potential in me...I would never have stepped so far outside of my comfort zone and started my own group fitness studio without you getting me started."

    —Ashley D., trained by Betsy, now a studio owner

  • "How can I put into words what our crossing paths have meant? I knew you were going to leave an impression on me when I walked into your office for my interview and you so causally propped your feet up and made me feel right at home. Thank you for hiring me on the spot and for all of your support throughout the years. I will never not think of you when I reflect on my own Y journey."

    —Adrianne J., trained by Betsy as a personal trainer, now a Wellness Director

Your team is the experience your customers remember.

We train the people who serve your customers.

A customer rarely remembers your floor plan or your price list. They remember how they were greeted, whether someone helped them choose, and how they felt on the way out the door. We train the people who create those moments: your servers, your sales associates and your front desk staff.

Good people, uneven results.

You hired well. Still, one server offers dessert at every table and another never mentions it. One associate walks a customer to the shelf and another points. Your best people learned by watching you, and you can't be on the floor for every shift. The distance between your best shift and your average one is where your growth is waiting.

Working together, on your floor.

We begin by visiting as a customer, so we see what your customers see. Then we train your team on site, in your space, with your menu, your products and the questions your customers really ask. Your managers get simple tools to keep the standard in place, and we check back to see that it holds.

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Two women, one with dark hair and one with reddish hair, stand close together looking at a smartphone in a retail or bakery setting. Both wear aprons and are engaged in conversation.

Who We Serve

Built for businesses where service happens face to face.

Restaurants, cafes and bars. Boutiques and specialty shops. Gyms and studios. Salons and spas. If your customers meet your team in person, we can help that meeting go better.

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Start the Conversation

Richmond Growth Advisors is led by Betsy Mitchem, who spent nearly 20 years in restaurants and bars before building and leading training teams of her own.

Book a free 30-minute call with her about your team, your customers and what you'd like to see change. No pressure and no pitch.